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Butcher Shop to Farm Yard

Just like many other butchers, Edward initially had no interest in making blackpudding when he first took over the butcher shop in 1976 and saw it as a chore more than anything else. Edward was far more interested in the meat side of the business and even attempted to stop production of the blackpudding at one stage. However, the customers did not agree and when Edward realised the demand, he had no choice but to continue making the blackpudding.

The Potential

By then, it was clear how popular Clonakilty Blackpudding was as people travelled from all over Munster to buy it from the butcher shop. Pensioners used their free bus passes to travel on the early bus to Clonakilty from Cork City and beyond to stock up on blackpudding before getting the return bus home in the afternoon. These valuable customers effectively spread the word of Clonakilty Blackpudding and week by week it became more and more popular as the word spread. Realising the demand, Edward began to understand the value of keeping the recipe a secret and for this very reason, Edward and his wife Colette, were the only people to mix the spice.

The Logo

As the customer base extended outside of the local area, it became necessary to label the black pudding. It was important to the Twomeys to keep close to their values and beliefs. Hence, a local sign writer was asked to design the label for Clonakilty Blackpudding which was traditional and incorporated the heritage of the product.
Tomás Tuipéar, a local signwriter and designer with an interest in local history, considered various different concepts. Tomás was asked to design a label that incorporated all that Clonakilty Blackpudding stood for; tradition, quality, pride in locality and the Harrington name and so the Clonakilty Blackpudding logo was created.

Carbery Meats

Realising the potential of the product, a van was put on the road delivering blackpudding from shop to shop throughout the entire Munster region. At this stage the new business had out-grown the butcher shop, and so production was moved to Twomey’s farm on the edge of Clonakilty. The company name chosen was Carbery Meats, Carbery being the barony name of the area and a drawing of the farm was included on the Carbery Meats logo.

Clonakilty Food Co.

The Carbery Meats van mainly carried Clonakilty Blackpudding as it was clearly the biggest seller. However, the van also sold a selection of other meats and so Carbery Meats eventually became the Clonakilty Food Co.

Although there was never a set plan or long-term goal, Edward and Colette Twomey wanted to make Clonakilty Blackpudding available to all who wanted it from their local shop. Edward’s personality and belief in the product helped propel Clonakilty Blackpudding to get the recognition it deserved. The business got branded t-shirts, hats, bags and aprons made up with the company logo and the taste of the blackpudding and word of mouth did the rest. The product spoke for itself and it wasn’t long before Clonakilty Blackpudding was being mentioned in the press and media.

Carbery Meats

The Clonakilty Collection

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  • Clonakilty Food Co.,
  • 16 Pearse Street,
  • Clonakilty, West Cork.
 

Registered in Ireland No. 137198.


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